Thursday, March 20, 2008

Race is hot at the box-office

There has been no major release this year except Jodhaa Akbar which has been trying to slog its way to recovery but the box office looking for a genuine hit will try to make a case of it this week given that the advance bookings for the the multistarrer Race releasing this week are showing good response in the early going.

The Akshaye Khanna-Saif Ali Khan-Anil Kapoor-Bipasha Basu-Katrina Kaif film has been booked at excellent terms and is being screened at a very high 18-19 shows per day at some of the multiplexes.

The movie is getting an early Thursday release in many parts of the country. Though the Thursday launch screenings don't appear to end up sold out across the board, the weekend bookings being uplifted at 60% on high volume screenings should ensure a solid start for the action adventure thriller.

It had been reported earlier that Race, an UTV release, had been acquired for Rs 60 crores.